Personalization: It’s a value exchange between brands and customers
Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more
Fueling the B2B Pipeline for Longevity
A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more
Your Performance TV Guide to Summer
When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more
Rules of the Roadmap
Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more
The High Price of Bad Data
Your team needs to deliver excellent products: consistently, efficiently, and at speed. Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Myth Vs. Reality: The truth about digital analytics
Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more
2024 State of Loyalty Report
A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created a comprehensive report for all things … Read more
Technical SEO Tips to Master Google Core Updates
In today’s digital landscape, quality content isn’t enough to make sure your site is performing well on search. Now, technical SEO must be prioritized to make sure your content has the best chance to rank on Google’s page one. RebelMouse’s … Read more
The Marketers First-Party Data Checklist
As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data … Read more
