Cost of a Bad Lead in 2020 Guide
Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … Read more
Delivering Compelling Experiences to Modern Users
Date: May 7, 2020 1:00 EDT (10:00PDT)Speakers:
Gregg Shupe
Digital Experience Thought Leader
Progress Software
Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready
Date: Apr 30, 2020 1:00 EDT (10:00PDT)Speakers:
Roman Ogarok, Vice President, Client Services – US East Region
Verticurl
Lauren Schuler, Vice President, Client Services – US West Region
Retargeting in 2020: Key Insights to Help You Succeed
Date: Apr 2, 2020 1:00 EDT (10:00PDT)Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience
CMOs at the Wheel: How are they driving the modern marketing organization
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … Read more
Modern Marketing Essentials Guide: Data Management
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … Read more
