50 Social Marketing Campaign Ideas
Are you looking for inspiration on how to make your next social marketing campaign a huge success? Well look no further. Offerpop has jam-packed their newest white paper with creative ideas from their customers across the globe. No matter what … Read more
Look Book: Social Marketing Campaigns for the Holidays
Want to nail your holiday season marketing with creative social marketing campaigns? This look book features loads of smart tips and creative ideas from brands like Overstock.com, Saks Fifth Ave., L’Oreal and more. You’ll learn how to: Launch Black Friday … Read more
How to Get Social Media Influencers Talking About You
Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … Read more
Make Your Social #FAILPROOF
9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … Read more
The Definitive Guide to #Hashtag Campaigns
How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … Read more
A Marketer’s Guide to the New Facebook 2014
Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Based on interviews with Facebook staff, marketing experts and the latest research, our Marketer’s Guide to … Read more
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … Read more
The Definitive Facebook Advertising Playbook
The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … Read more
Protecting Your Online Reputation
What’s your online reputation management plan? Negative online reviews, rip-off reports, consumer complaints, or damaging headlines, these things happen all the time, and it’s important for you to be prepared to take action when they occur. Covered in this white … Read more
The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … Read more