Get Your DKI Ad Evaluated by Matt Van Wagner: Aug 20 Webcast Special
August 12, 2009Our August 20 webcast on Dynamic Keyword Insertion Ads features PPC expert and well-versed speaker Matt Van Wagner. If you’ve seen or heard Matt speak before, you know the presentation will also be dynamic. (If we’re lucky, maybe he’ll sing … Read more
Local Business Listings – Straight Talk from the Data Providers
August 6, 2009Our August 19 webcast , “Local Business Listings: Straight Talk from the Data Providers” gives attendees an opportunity to learn more about how local online business listings work. Local business listings are a critical part of any online marketing campaign. … Read more
Three lucky SMN Webcast attendees get a free acquisio tee-shirt!
July 30, 2009**Special Offer: Attend this webcast and you could win a free acquisio tee-shirt ** **August 5: Congratulations to our winners, Charmaine Harry, Meghan Fair, and Ryann McCann** Our webcast next Tuesday will include some fun for three lucky attendees — … Read more
Q+A with Brad Geddes re: Trademark, PPC, Brand Terms
July 24, 2009We had some great questions on our recent webcast this week — if you missed it, the entire webcast is available on-demand. Q) How does a trademark owner handle the fact that Google and Yahoo are prolific at inserting the … Read more
Integrating Mobile Into the Marketing Mix
July 21, 2009Mobile marketing. It’s been talked about for some time now, but with the increasing growth in mobile devices like the iPhone, marketers need to pay attention. Mobile marketing presents huge opportunity — but it can also be a challenge for … Read more
What parts – and when – to automate your PPC campaign
July 14, 2009August 4 Search Marketing Now webcast provides a hands-on introduction into PPC campaign automation. Read more
Attribution Management Buyers Guide Presented on July 28 webcast
July 8, 2009Our July 28 webcast continues the conversation about Attribution Management – the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. Identifying which ad deserves “credit” for the sale or conversion … Read more
PPC, Brand Terms and Trademarks: Webcast July 22
July 6, 2009Google has recently made two big changes regarding trademark usage within AdWords. How will this affect you? And what are the policies for all search engines? On July 22, at 1 pm EDT, Brad Geddes will examine the various policies … Read more
Timeline for Planning – Online Holiday Retail
July 2, 2009Last week’s webcast covered how online retailers can prepare for the end-of-year holiday shopping season. What should you be doing six months out (i.e., now) to get your site – and your online business – ready for the holiday rush? … Read more
SMN July Webcasts…Offline Marketers and Search; Attribution Management; PPC and Trademarks
June 30, 2009We’ve just posted some new webcasts for our July schedule at Search Marketing Now. Registration is open for each of these upcoming events: How Large Offline Marketers Drive Superior Search Marketing Results Speaker: Chris Sherman, Search Engine Land Tuesday, July … Read more