2020 Gartner Magic Quadrant for Mobile Marketing Platforms
Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing … Read more
Top 10 Mobile Marketing Campaigns Every Brand Needs
A fundamental rule of marketing has always been to meet customers where they are. That expectation has only increased today, with the average consumer spending over 5 hours per day on their phone. This guide will walk you through how … Read more
The Inside Look at Mobile Marketing: An Iterable User Engagement Report
Iterable poured through the data of the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the … Read more
The Acoustic Guide to SMS
SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up … Read more
60-Minute Masterclass: Google Ads & Phone Call Conversions
Date: Feb 25, 2020 1:00 EDT (10:00PDT)Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech
WiFi Marketing: Know every customer, automate your marketing and see real results
There are now over 1.8 million commercial WiFi hotspots in North America. Each year more and more come online because businesses that offer WiFi have the potential to attract loyal customers who will spend more money. The stats about businesses … Read more
7 New Trends for Better Email and Mobile Marketing
Date: Oct 24, 2019 1:00 EDT (10:00PDT)Speakers:
Michael Trapani, Director of Marketing, Acoustic
Optimize Your Mobile Marketing for Cross-Channel Engagement
If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more … Read more
Location Data Strategies to Improve Customer Experiences
Date: Aug 20, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
Getting Started with Mobile Attribution
With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile … Read more
