Increase Customer Engagement, Create Trust and Convert Customers for Life
Date: Sep 14, 2021 1:00 EDT (10:00PDT)Speakers:
Hally Pinaud
Head of Product Marketing, Podium
Back to Basics – Your guide to building an effective mobile engagement strategy
Mobile engagement is a critical part of the customer experience. To deliver outstanding mobile experiences, it’s important to make sure you have a firm grasp on mobile engagement basics. This guide is designed to answer the questions on the minds … Read more
Level Up Your Customer Experience By Building a Winning Martech Stack
Date: Jul 27, 2021 1:00 EDT (10:00PDT)Speakers:
Justin DeBrabant,
Head of Product at ActionIQ
Carly French,
Marketing Technology Strategy Consultant at Merkle
The Top 5 Customer Journeys To Keep Them Connected and Coming Back
Date: Jul 20, 2021 1:00 EDT (10:00PDT)Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce
Advertising in the Age of Privacy: iOS 14 & Beyond
The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … Read more
Market Insights Survey Whitepaper
Get a breadth of insights into how leading global experts in mobile and marketing are planning to succeed in the ‘new normal.’ Understand Emerging Industry Trends See benchmarks about business revenue, essential tracking metrics across industries, and other major developments … Read more
2020 Gartner Magic Quadrant for Mobile Marketing Platforms
Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing … Read more
Top 10 Mobile Marketing Campaigns Every Brand Needs
A fundamental rule of marketing has always been to meet customers where they are. That expectation has only increased today, with the average consumer spending over 5 hours per day on their phone. This guide will walk you through how … Read more
The Inside Look at Mobile Marketing: An Iterable User Engagement Report
Iterable poured through the data of the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the … Read more
The Acoustic Guide to SMS
SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up … Read more
