QR codes are everywhere. App marketing teams in every category from Finance to Healthcare and more are creating innovative QR experiences designed to increase app installs and app re-engagement. Avoiding mistakes and creating a world-class QR experience requires serious knowledge and thought. This paper is designed to get you started and gives you the keys to success.
What’s inside:
– Learn what can derail an app QR code experience and how to avoid it
– What to do when your app QR code is printed but the campaign has changed
– How the same QR code can open your app or fallback to the right app store
– Learn how to track scans separately from clicks and append tags for analytics
– Discover how to create QR codes for third-party apps (e.g. MyChart, HealtheLife and FollowMyHealth)
Sponsored by URLgenius
URLgenius is the leading platform and provider of enterprise QR app marketing solutions. Trusted by leading luxury, financial, and consumer brands around the world, URLgenius can help you create seamless QR code and app linking experiences that optimize conversion, engagement, and revenue, without compromising your customer data.