Resource Library: Marketing General

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Q2 2022 Propel Media Barometer

The Propel Media Barometer is a quarterly data report to help comms pros with pitching journalists or managing a team.Propel’s PRM email integration features anonymously aggregate data from our users’ media pitches to form deductions about journalist open & response … Read more »


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How A Composable DXP Helps Brands Create Limitless Digital Experiences

For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers … Read more »


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The Real Cost of Corporate Gifting

No need to spend a lot to see a lot: how quality and personalization around direct mail boosts your outbound strategy. Have you ever wondered how much companies spend on corporate gifting? Or how much you should be spending on … Read more »


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Making Magic: How to Build Stronger Relationships with Direct Mail and Corporate Gifting

Find out how you can use direct mail and gifting alongside your digital channels to gain a competitive advantage. Build stronger relationships with your prospects, customers and employees to: Improve marketing ROI and boost the overall performance of digital channels … Read more »


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Reputation Management Guide: How to Manage Your Online Reputation

Discover what it takes to optimize your online reputation and increase your search ranking. 92% of consumers searching on Google never click beyond the first results page – make sure you show up. Chatmeter’s Reputation Management Guide walks you through … Read more »


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Crawl-Walk-Run to Real-Time Personalization

Date: Mar 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Erica Skelly, Senior Personalization Strategist at Horizontal Digital
Matt Wash, Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler, Sr. Manager, Product Marketing at Salesforce


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How to Personalize Marketing for Gen Z

Meet Gen Z. This new cohort entering the economy brings with them an unprecedented set of demands, and personalization is at the top of the list. They’ve grown up in a digital world that offers personalized services, recommendations and more … Read more »


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How Brands Can Thrive in 2022

In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of … Read more »


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Big Game LVI insights album

Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … Read more »


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Market, Engage and Sell to Buying Groups Who Want to Hear From You

Date: Feb 10, 2022 1:00 EDT (10:00PDT)

Speakers:
Nirosha Methananda, VP of Marketing, Influ2


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