Resource Library: Featured

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How Marketing Can Manage Uncertainty and Maintain Business Growth

How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more »


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Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic.  … Read more »


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The Consumer Trends Index 2023: U.S. Version

The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more »


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The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z

Date: May 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Melissa Tatoris, Vice President of Retail Strategy, Zeta Global
David Schey, Senior Vice President of Data Cloud Solutions, Zeta Global


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Maximize ROI and Lead Gen With This Virtual Events Marketing Formula

Date: May 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Lisa Bennett, Executive Vice President of Marketing at Kaltura
Roi Kaufman, VP Growth, Kaltura


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The Essential Guide to Making Your Marketing Recession-Proof

You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news.  In times like these, it’s possible your own … Read more »


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How Reengagement Campaigns Boost Revenue

Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover … Read more »


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Secrets of a Marketing Champ: 3 Ways to Prove Your Value

Date: Mar 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Sam Evans, VP of Sales & Marketing Operations at Forbes
Emily Nour, Senior Solutions Engineer at Salesforce
Kyra Meyer-Johanson, Senior Manager, Product Marketing at Salesforce


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Big Game Brand Lift

Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more »


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Q1 2023 Propel Media Barometer

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more »


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