A Guide to Operationalizing First-Party Data in Marketing
As data privacy regulations continue to evolve, the ability to effectively manage, activate, and govern your first-party data is no longer optional—it’s essential. But where does your organization stand on the maturity curve? “A Guide to Operationalizing First-Party Data in … Read more
There is Money Hidden in Your Calls
Unleash the potential of AI-powered call tracking and conversation intelligence to uncover hidden revenue and elevate your marketing performance. This infographic from CallRail explores how your company can harness the power of inbound calls by automating lead scoring, simplifying data analysis, … Read more
Generative AI for Content Creation: A Marketer’s Guide
Generative AI for Content Creation: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about generative AI for content creation solutions – what their capabilities are and how they can help marketers drive more revenue. This report examines the current … Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Unlock Your DAM: Fuel Your Creative Process with Generative AI
Date: May 13, 2025 1:00 EDT (10:00PDT)Speakers:
Chris McLaughlin, Chief Marketing Officer, Vertesia Mary Kaplan, Director of Product Marketing, Vertesia
Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries
Date: May 21, 2025 1:00 EDT (10:00PDT)Speakers:
Joaquim Vilella Gallart,
Director of Global Industry Strategy, Adobe
Ariel Sultan, Product Marketing Manager, Adobe
Rageshree V. Parab, Senior Vice President & CIO, RITE AID
What Does The Market Research Industry Make of AI and Synthetic Data?
AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel … Read more
The Sitecore CMS Advantage
In today’s digital-first world, your CMS is more than just a platform—it’s the foundation of your brand’s online presence. Leading brands like Aston Martin, United Airlines, and L’Oréal rely on Sitecore CMS to deliver personalized, high-performing, and AI-powered digital experiences … Read more
B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
Future-Proofing Your Marketing Operations
Date: Apr 22, 2025 1:00 EDT (10:00PDT)Speakers:
Cindy Dubon,
Growth Marketing,
Goldcast
Jess Kao, Innovator and thought leader of Marketing Operations and MarTech
