Resource Library: Retail


9 SEO A/B Test Case Studies to Boost Your Travel Site’s SEO Performance

In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a positive, negative, or inconclusive test from 9 … Read more »


Marigold’s 2024 Global Consumer Trends Index

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet.  This year’s report includes more data for age generations, as well as new insights into key areas like purchase … Read more »


11 lifecycle automation strategies for retailers

Unlock the power of timely, personalized content to nurture customers toward purchase. This ebook offers 11 game-changing strategies designed to help you captivate customers through their preferred channels, transforming casual browsers into loyal buyers. Discover how to:


Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight

Adobe commissioned Forrester Consulting to evaluate the state of personalization at scale within media, entertainment, and telecom. Industry decision-makers from across the globe provided key insights into where firms are exceeding — and falling short — of expectations. Check out … Read more »


Enterprise Conversion Optimization Platforms: A Marketer’s Guide

COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more »


Enterprise Digital Experience Platforms: A Marketer’s Guide

The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more »


Keep Customers Engaged All Year Long

Date: Feb 21, 2023 1:00 EDT (10:00PDT)

Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising
Toby Yuen, Customer Success Manager at Blueshift


How to Deliver an Unforgettable Customer Experience

Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more »


From First Date to True Love

From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more »


Relationship Marketing: The human approach to personalization

Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more »

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