Resource Library: Retail

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The Chatbot Is Dead: It’s Time to Modernize Your Online Experience

Date: Dec 1, 2022 1:00 EDT (10:00PDT)

Speakers:
David Greenberg, Chief Marketing Officer, Conversica


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5 Ways to Make Customer Experiences Drive Conversions & Revenue

Date: Nov 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Pradip Lal, Senior Product Marketing Manager, Cloudinary


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Set Your Path to More Connected Customer Experiences

This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … Read more »


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The Business Value of Consent and Preferences

Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … Read more »


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Your Guide to Creating Consistent Experiences Across Multiple Websites

Date: Nov 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Kara Hall, Sr. Product Marketing Manager, Acquia
Ricardo Osuna, Sr. Director, Strategic Partners, FFW
Seth Gregory, Director of Software Engineering, Head of Drupal Competency, EPAM Systems


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The 12-Minute Holiday Email Marketing Checklist

Launching a holiday email campaign is no easy feat. You have to define your goals and offers. Find creative ways to stand out. And make sure your emails arrive in the inbox – otherwise, what’s the point of sending them? … Read more »


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Expert Advice: Make Your Marketing Stand Out This Holiday Season

Date: Sep 29, 2022 1:00 EDT (10:00PDT)

Speakers:
Joan Jenkins, CMO, Blueshift
Greg Mishkin, Vice President and Practice Leader, Escalent


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Unlock the Cutting-Edge Potential of QR Codes

Date: Aug 16, 2022 1:00 EDT (10:00PDT)

Speakers:
Brian Klais, Founder / CEO, URLgenius


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Nonprofit Guide: Mapping the Ideal Supporter Journey

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … Read more »


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Top Tips to Boost Conversions with Personalized Site Search

It’s well known that user-friendly site search is a crucial component of a positive digital experience and can directly impact conversion rates. After all, search is the voice of the customer. However, many companies aren’t thinking about the additional benefits … Read more »