The Chatbot Is Dead: It’s Time to Modernize Your Online Experience
Date: Dec 1, 2022 1:00 EDT (10:00PDT)Speakers:
David Greenberg,
Chief Marketing Officer, Conversica
5 Ways to Make Customer Experiences Drive Conversions & Revenue
Date: Nov 17, 2022 1:00 EDT (10:00PDT)Speakers:
Pradip Lal,
Senior Product Marketing Manager, Cloudinary
Set Your Path to More Connected Customer Experiences
This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … Read more
The Business Value of Consent and Preferences
Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … Read more
Your Guide to Creating Consistent Experiences Across Multiple Websites
Date: Nov 8, 2022 1:00 EDT (10:00PDT)Speakers:
Kara Hall,
Sr. Product Marketing Manager, AcquiaRicardo Osuna,
Sr. Director, Strategic Partners, FFWSeth Gregory,
Director of Software Engineering, Head of Drupal Competency, EPAM Systems
The 12-Minute Holiday Email Marketing Checklist
Launching a holiday email campaign is no easy feat. You have to define your goals and offers. Find creative ways to stand out. And make sure your emails arrive in the inbox – otherwise, what’s the point of sending them? … Read more
Expert Advice: Make Your Marketing Stand Out This Holiday Season
Date: Sep 29, 2022 1:00 EDT (10:00PDT)Speakers:
Joan Jenkins,
CMO, BlueshiftGreg Mishkin,
Vice President and Practice Leader, Escalent
Unlock the Cutting-Edge Potential of QR Codes
Date: Aug 16, 2022 1:00 EDT (10:00PDT)Speakers:
Brian Klais,
Founder / CEO, URLgenius
Nonprofit Guide: Mapping the Ideal Supporter Journey
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … Read more
Top Tips to Boost Conversions with Personalized Site Search
It’s well known that user-friendly site search is a crucial component of a positive digital experience and can directly impact conversion rates. After all, search is the voice of the customer. However, many companies aren’t thinking about the additional benefits … Read more
