The 2017 User Engagement Top 100 Report: Subscription Retailers
Subscription retailers are capitalizing on changing buying habits and disrupting traditional retail. Iterable evaluated the email and mobile messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download Iterable’s latest report to … Read more
6 Considerations for Choosing a Live Chat Solution to Increase Ecommerce Conversion
When exploring your live chat options, it’s important to understand that not all chats are created equal. The difference between a “smart” chat engagement vs a generic chat engagement can be the difference between a customer completing a purchase or … Read more
Beyond the Single View of the Customer: Taking Insights a Step Further
In order for today’s businesses to thrive in the current marketplace, every department needs to have a strong focus on the customer. Accomplishing this hinges upon the company having a single view of the customer, which enables the business to … Read more
Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Date: Jun 6, 2017 1:00 EST (10:00PST)Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed
New RLSA Strategies for Search Marketers
Date: May 25, 2017 1:00 EST (10:00PST)Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo
The Value of a Happy Customer
Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … Read more
Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers
Date: May 18, 2017 1:00 EST (10:00PST)Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail
3 Steps To Perfecting One-To-One Customer Segmentation
In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, … Read more
Guide to Review Response
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … Read more
The Value of a Happy Customer: Action steps to a great customer experience
Date: Mar 28, 2017 1:00 EST (10:00PST)Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium