The Ultimate Reputation Management Guide for Retail Brands
What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more
2022 Holiday Retail Trends
Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report … Read more
The Chatbot Is Dead: It’s Time to Modernize Your Online Experience
Date: Dec 1, 2022 1:00 EDT (10:00PDT)Speakers:
David Greenberg,
Chief Marketing Officer, Conversica
5 Ways to Make Customer Experiences Drive Conversions & Revenue
Date: Nov 17, 2022 1:00 EDT (10:00PDT)Speakers:
Pradip Lal,
Senior Product Marketing Manager, Cloudinary
Set Your Path to More Connected Customer Experiences
This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … Read more
The Business Value of Consent and Preferences
Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … Read more
Your Guide to Creating Consistent Experiences Across Multiple Websites
Date: Nov 8, 2022 1:00 EDT (10:00PDT)Speakers:
Kara Hall,
Sr. Product Marketing Manager, AcquiaRicardo Osuna,
Sr. Director, Strategic Partners, FFWSeth Gregory,
Director of Software Engineering, Head of Drupal Competency, EPAM Systems
How To Increase Your eCommerce Revenue
Learn how User-Generated Content (UGC) helps improve both your traffic and Conversion Rate (CVR) for eCommerce websites. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and CVR. Download this special report … Read more
The 12-Minute Holiday Email Marketing Checklist
Launching a holiday email campaign is no easy feat. You have to define your goals and offers. Find creative ways to stand out. And make sure your emails arrive in the inbox – otherwise, what’s the point of sending them? … Read more
Transform Retail Experiences: Building Trust in the Age of Modern Privacy
The world of retail has changed considerably over the past few years, with digital and physical marketplaces starting to blend and compliment each other along the customer journey. Organizations need to navigate the new challenges of retail spurred by increasing … Read more