Live Chat Best Practices for Conversion Rate Optimization

Date: Oct 12, 2017 1:00 EST (10:00PST)

Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc


As many as three-quarters of website visitors abandon their shopping carts, and nearly 50% bounce from your site. Wouldn’t it be great if you could ‘read’ your website visitors’ body language while they are browsing – and better understand which visitors to profitably engage with and what they need to make those purchases? Think of the boost in sales!

The signals are there: one-third of online consumers who don’t complete their purchase say it’s because they wanted to engage with a live person first. Nearly half say that having a live person answer their questions during an online purchase is one of the most important features that a website could offer.

Join our eCommerce and conversion optimization experts as they explain how you can read your visitors’ ‘intent signals’ – accurately and instantly – to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which site visitors need a real person to give them a helping hand.

Attend this webinar and learn:

  • How to identify – and engage with – visitors who are more likely to convert.
  • How to track, measure and prove revenue lift with live chat.
  • Why more than 80% of brands will offer live chat online by the end of 2018.


Brian Massey, Managing Partner, Conversion Sciences
Brian is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. Brian didn’t so much as join the Conversion Sciences team as much as he created the Conversion Sciences team  in 2006.

Paul LaRochelle, SVP of Business Development, MarketLinc
Paul LaRochelle is responsible for corporate strategy, driving execution of growth initiatives and building partnerships with third-party organizations to deliver the best value to MarketLinc clients. He has over 20 years of senior management experience leading sales, operations, business development and marketing functions within the marketing services and software space.

Sponsored by MarketLinc

The MarketLinc Intelligent Visitor Engagement Solution enables eCommerce businesses to capture up to 20% more revenue by offering live sales assistance to visitors that require more than a digital only experience. Our real-time, data-driven managed solution identifies the best visitors to engage with personalized help at the right moment, and includes everything your business needs – from advanced analytics, proactive live chat software and expertly-skilled live sales assistants – to rapidly increase conversion rates, decrease abandonment rates and grow revenue. Our low risk, proven solution requires no upfront budget or additional resources and you pay only for the incremental revenue we generate, nothing more. That's our guarantee.

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