The Connected Campaign: Social TV, Hashtags and the New Ad Landscape
Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction. This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. … Read more
The Social Intelligence Report
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results. Download the … Read more
2014’s Must-Have Resolutions for Marketers
What are your marketing resolutions for marketing in 2014? If you haven’t nailed them down, it’s time to think about what trends and technologies you should invest in this year. In 2013, we saw big brands start to weave social … Read more
The Forrester Wave™: Data Management Platforms, Q3 2013
Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on … Read more
The Essential Guide to Social Marketing Campaigns: 5 Ways to Drive Business Growth
The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master. This white paper outlines the … Read more
Pinterest: The Social Holy Grail
Brands and Retailers have been observing rapid growth in Pinterest activty, and are quickly discovering the power of Pinterest to drive viral brand awareness, website traffic and sales conversion. In this white paper you will learn more than a dozen … Read more
The Definitive Guide to Pinterest Promotions
Brands and retailers have been observing rapid growth in Pinterest activity, and are quickly discovering the power of Pinterest to drive website traffic and sales conversion. Pinterest provides an exciting new medium for consumers to engage with your brands content … Read more
Pinterest Best Practices
Brands and Retailers have been observing rapid growth in Pinterest activty, and are quickly discovering the power of Pinterest to drive website traffic and sales conversion. Download this whitepaper to learn best practices such as: Optimizing your website for Pinning … Read more
Protecting Your Online Reputation
What’s your online reputation management plan? Negative online reviews, rip-off reports, consumer complaints, or damaging headlines, these things happen all the time, and it’s important for you to be prepared to take action when they occur. Covered in this white … Read more
The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … Read more
