The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and
interconnected method of communication that takes a focused strategy to master.
This white paper outlines the five steps social marketers can take to avoid the pitfalls of one-dimensional social marketing campaigns and unlock the
treasure trove of referrals, connections, brand loyalty and social data of a multi-channel, strategic social marketing campaign.
By following this five-step game plan, companies can optimize their social marketing campaigns — turning simple social media posting into full-fledged
campaigns to convert customers, reach friends, build ongoing customer relationships through multiple online channels, and gain valuable insights into
customer behavior.
Sponsored by OfferPop
Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at http://www.offerpop.com.