The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation
Date: Jun 24, 2021 1:00 EDT (10:00PDT)Speakers:
Nehal Patel,
Head of Customer Success, Americas - Ad-Lib.io
Global Social Media Advertising Trends Among Retailers in 2021
Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … Read more
Consent Beyond Cookies: How You Can Authentically Build Audience Trust
Date: Nov 19, 2020 1:00 EDT (10:00PDT)Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoiceZachary Faruque, Offering Analyst at OneTrust, PreferenceChoice
Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season
Date: Oct 20, 2020 1:00 EDT (10:00PDT)Speakers:
Tony Verre,
VP of eCommerce,
The Integer GroupDavid Forman,
Director of US Sales
Adthena
The Smart Marketer’s Guide to Optimizing Campaign ROI
This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns. In the report you will learn: How to accurately calculate your return on ad spend Some … Read more
So You Want To Hire A Digital Marketing Agency…
If you’re looking to partner with a digital marketing agency, the choices can be overwhelming. How do you know what to look for in a partner, and what should you expect from the engagement? Fear not. This guide from Titan Growth … Read more
Top Tips for Improving Quality Score
Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … Read more
How to Make Search the Driving Force in This ‘New Normal’
Date: Sep 1, 2020 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, AdthenaGinny Marvin, Editor-in-Chief, Search Engine Land
Adapting Your Advertising Strategy in a Crisis
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen. Explore the developing changes in the digital marketing landscape, particularly in paid advertising, through the COVID-19 pandemic, and key insights to apply to … Read more
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
Date: Apr 14, 2020 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati
