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10 Ways to Use Your Product Catalog to Maximize Retail PPC Campaigns

Every retailer has a database of products for sale, commonly referred to as a product catalog. Not every retailer, however, is using their product catalog to the fullest extent possible to maximize their retail PPC (pay-per-click) campaigns. Without employing a … read more »


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Understanding Multi-Channel Attribution: Best Practices for Attribution Strategy & Modeling

Creating an accurate attribution model is one of the most difficult parts of any search marketer’s job, particularly in light of the proliferation of new media channels and audience fragmentation. There are many questions that are difficult to answer, including: … read more »


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Big Data Management

As the outlets for online interaction grow, methods of online marketing also grow — as does the volume of digital data to be managed. Multiple data sets from disparate sources are ushering in an era of “Big Data,” such as … read more »


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How to Optimize Email Marketing for Conversions

75% of marketers say that they are using more email than they were three years ago. As the time commitment and investment in email marketing keeps growing, how will it affect your overall marketing strategy? Learn how increase the ROI … read more »


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Guide to New Facebook Business Page Timelines

Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain. Make sense of the Facebook Business Page Timeline using … read more »


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How to Unlock the ROI of Your Marketing with Analytics

You know the value of tracking your marketing initiatives. Once you have access to these key data points, do you make them actionable? Learn how to take your analytics and use them to increase business growth. Our free ebook will … read more »


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Free Guide to Mastering the Design & Copy of Calls-to-Action

You landed on this page by clicking on a call-to-action, whether you saw the link in an email, on social media or through search. Since our call-to-action worked on you, let us share some of our top optimization tips. Download … read more »


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The Four Core Services of Inbound Marketing

Inbound marketing is a seismic shift in the way businesses are marketing themselves, and companies who ditch traditional marketing methods and follow their customers online are reaping the benefits. But the skill sets of internal teams lag behind, and as … read more »


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Selling Display to Search Clients

Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels … read more »


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Six Strategies to Leverage Existing Data to Expand Retail PPC Campaigns

By Joseph Kerschbaum, Clix Marketing This eBook covers many of the strategies that online retailers can implement in order to expand their PPC campaigns by utilizing the data that resides in their Google AdWords, Microsoft adCenter and Google Analytics accounts. … read more »