The Four Core Services of Inbound Marketing

HubSpot

Inbound marketing is a seismic shift in the way businesses are marketing themselves, and companies who ditch traditional marketing methods and follow their customers online are reaping the benefits.

But the skill sets of internal teams lag behind, and as a result, companies wanting to take advantage of inbound marketing tactics like blogging and social media are looking to outside agencies for help. This ebook will help you understand what core services your agency needs to offer in order to capitalize on the emerging needs of businesses moving their marketing dollars online.

This ebook covers the following topics:

  • Delivery is a Process, not just Tactics – Learn how offering these four core services will improve your strategy cohesiveness and eliminate scope creep.
  • The Four Core Services of Inbound Marketing – Learn what they are, and what skill sets you will need at your agency to be able to offer these services to prospective clients.
  • Using the Four Core Services to Increase Retainer Clients – Learn how the ROI you drive with these core service offerings will help earn trust and build enduring client relationships.

Sponsored by HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.

Related resources: Marketing General, White Papers.

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