Uncovering Cross-Channel Value: Striking digital advertising gold

Date: May 15, 2013 1:00 EST (10:00PST)

Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software

Join OptiMine Software and guest speaker, Forrester Research, Inc., analyst Tina Moffett and discover how cross-channel attribution and cross-channel price optimization can help.

Join us to:

  • Learn how to leverage cross-channel attribution to solve for business and marketing questions, and understand the actions your organization must take to be attribution-ready.
  • Discover how cross-channel price optimization can uncover and leverage cross-channel relationships at the “atomic” (i.e., individual price/bid decision) level to drive financial increases.
  • Understand the importance of employing a dynamic approach in today’s ultra-dynamic environment.

Don’t miss this chance to learn from a leading expert on a topic you can’t afford to ignore.

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Sponsored by OptiMine
Agile marketing attribution, marketing mix modeling and optimization. OptiMine provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points.