Conversations, Not Campaigns

MAK_1410_ConvNtCamp coverimageNobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the database don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.

Just getting your messages to recipients is not enough; you have to give subscribers reasons to engage with your messages. This means entering into a relationship-oriented mindset that continuously builds engagement with consumers, one by one and over time.

Download this white paper and learn:

  • What an engaging conversation looks like
  • How to listen and adapt in your email marketing
  • How to use behavioral filters to target
    How to trigger messages and adjust based on behaviors
  • Why traditional tools don’t cut it
    6 ways to think about conversations and not campaigns

 

Sponsored by Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.