In an era where AI and next-gen marketing promise to transform customer engagement, most organizations are still held back by one thing: their data. MilliporeSigma, a global life sciences leader, refused to let fragmented systems and siloed records limit their reach. Partnering with Solvenna and Redpoint Global, they built a unified “Identity Graph” that stitches together customer records from more than 30 countries, dozens of data sources, and multiple channels—creating context and clarity across their customer data and unlocking powerful new possibilities for precision marketing.

In this webinar, you’ll hear how MilliporeSigma,:

• Created a single source of truth for customer identity that fuels AI-driven campaigns across all devices and all activation channels (e.g., paid media, email, social, etc.).
• Activated multi-touch, cross-channel programs like abandoned browse retargeting, repurchase reminders, and account-level engagement that deliver measurable lifts in revenue.
• Scaled engagement with “long tail” customers not covered by sales reps; turning overlooked segments into consistent growth drivers.
• Streamlined revenue attribution by connecting the dots between every interaction and transaction.

Whether you’re tackling data chaos, struggling with identity resolution, or trying to prove marketing’s impact on the bottom line, this is your chance to see how one of the world’s most respected brands made their data CX and AI ready; and what that means for results.

Register now