The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data about how and where their best consumers shop and conduct other activities, it becomes possible to attract new customers and retain existing customers in a highly targeted manner at scale.

In this white paper, we show marketers how to leverage both types of data into one, powerful combination that drives real results with customers.