Open the Black Box: Maximizing Success in Bid Automation
Transparency and control are the keys to maximizing success in bid automation.
Bid automation software is essential for companies with complex paid-search programs. However, with black-box bid automation software it’s hard to determine the “why” behind their paid-search performance. This paper will discuss why companies need to use bid automation software that gives them transparency and control of their paid-search programs.
Sponsored by OptiMine
OptiMine's sophisticated bid optimization software forecasts the performance of each paid-search ad placement each day and automatically sets optimal bids. OptiMine's unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximize keyword performance daily.