The mobile opportunity: How to capture upwards of 200% in lost traffic
There is a shift happening in the search results as we speak. Sixty-two percent of the results on Google show different results on mobile devices compared to desktop. This is a new trend, and historically has not been the case.
Not only that, but Google is starting to favor sites in the search results that offer an excellent experience for mobile users. Thus becoming more important than ever for a site’s rankings that the mobile solution is implemented well.
This white paper explores exclusive BrightEdge research on how the various approaches to mobile perform relative to one another, and common implementation errors and associated loss of traffic; it will also examine the types of mobile configurations available, the ways to determine which configuration to adopt for smartphone users, and the associated benefits and challenges of each type of configuration.