Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding.
Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? Isn’t it time to connect the dots of all your data sources and create business intelligence that drives action?
Join our data analytics and business intelligence experts as they explore five of the biggest trends in advanced analytics, including:
- Unifying Disparate Data Sources
- Natural Language Query
- Sentiment Analysis
- Machine Learning and Predictive Analytics
- Analytics Anywhere
Using a hypothetical retail case study, our experts will demonstrate the most critical data scenarios facing marketers today. You will learn how analytics tools have been democratized for mid-markets, and how you can transform your sales, operations, and marketing data into actionable campaigns and growth-driving decisions.
Lee Isensee, Marketing Data Expert
With two decades in analytics, marketing, product, and strategic consulting, Lee is a highly regarded expert that has experienced the various adventures of the evolving digital industry. Lee has played a key role in ensuring solid strategy and design for hundreds of organizations globally. His expertise ranges from product and marketing strategy, to mobile, web, and social analytics, to cross-channel attribution, to user personalization and testing.
Bill Blais, Senior Data & Analytics Architect, Tallan
With more than 20 years of industry experience, Bill has been involved in the architecture and development of all areas of business intelligence solutions including enterprise-scale data warehouses, OLAP cubes, ETL processing, and end-user reporting. As a senior member of Tallan’s Data & Analytics practice, Bill has made his mark on both clients and the industry at large, developing innovating database, BI, and advanced analytic solutions.