New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy.

But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search?

Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies.

Attend this webinar and learn:

  • How to develop and grow valuable remarketing audiences.
  • How to use RLSAs to reach customers across devices.
  • What display advertisers can teach you about retargeting in a search environment.
  • Techniques to drive higher conversion rates with repeat customers.


Kirk Williams, Owner, ZATO Marketing
Kirk is the owner of ZATO, his PPC Marketing agency, and has been working in Paid Search since 2010, with a specific focus in Google/Bing Shopping Ads. In 2016, he was named the #7 Most Influential PPCer by PPC Hero. Kirk has published articles on Search Engine Land, Moz, PPC Hero, Wordstream, and the Bing Ads blog, and has spoken at SMX, Hero Conference, SLC Digital Marketing Conference, and State of Search.

Alex Dao, Head of Search Sales, Criteo
Alex leads Criteo’s Search Sales team in the Americas, and is responsible for partnering with the largest retailers in the world – ensuring they have the right go-to-market operations in place. Prior to Criteo, he worked extensively in SEM and digital media at Datapop and Yahoo! Inc.

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Sponsored by Criteo
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 15,000 advertisers worldwide and with direct relationships with thousands of publishers.