Resource Library: ESS

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Social Marketing Optimization Playbook

Webtrends puts you on the path for increasing your social ROI and improving social conversions by giving you unique insights into Facebook, Twitter and YouTube, and helping you optimize social and mobile content for the greatest return. Download this white … read more »


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Optimization for Remarkable ROI – Four Business Cases

Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … read more »


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Top 10 Tips for Optimizing Your Conversion Funnel

No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … read more »


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Effective Landing Page Optimization – Best Practices to Lift Conversion

The landing page is often the first thing customers see when they interact with your brand online. Whether it is a web page, Facebook app or mobile interstitial, landing pages exist to deliver relevant messaging that converts visitor traffic. If … read more »


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Driving Profitable Phone Calls from Mobile Advertising

A superior digital call advertising campaign should produce material, incremental inbound sales efficiently at the expense of your competitors. In an increasingly competitive call marketplace, how can I ensure my digital campaigns drive superior results? This paper addresses this question … read more »


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3 Reasons Why Call Tracking Matters to Digital Advertisers and Agencies

If you are like most advertisers and agencies today, your advertising budget is under greater scrutiny than ever before. Maximizing each advertising dollar is one of your top priorities. If you are only tracking clicks and/or online conversions, you are … read more »