Resource Library: SEO


Effective Landing Page Optimization – Best Practices to Lift Conversion

The landing page is often the first thing customers see when they interact with your brand online. Whether it is a web page, Facebook app or mobile interstitial, landing pages exist to deliver relevant messaging that converts visitor traffic. If … read more »


17 SEO Myths You Should Leave Behind in 2013

To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s updates shook the world of SEO, causing marketers to swap their link-building and keyword-based efforts for a long overdue … read more »


Search Guide for the Holidays

Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers. We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the … read more »


On-Page SEO Template

Our SEO Template will guide you as you organize your website’s on-page SEO (search engine optimization). The components of the template allow you to plan your SEO in advance, so you can either implement your strategy step-by-step on your own, … read more »

Link-building, SEO & Social Media: What’s on the mind of digital marketers?

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We’ve had several webcasts recently about the impact of Panda and Penguin on SEO and link-building. Part of our presentations include audience polls, which provide some interesting insight into how digital marketers are thinking, about everything from SEO and link-building, … read more »


SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using … read more »


“Why Care About Combination Clickers”

Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … read more »

DMD this week: Webcasts on Wednesday and Thursday

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This week we’ve got two webcasts for marketers: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the B2B Marketer.” They’ll discuss how to create successful B2B search engine optimization campaigns. There … read more »


SEO Roadmap for the B2B Marketer

Date: Jun 13, 2012 1:00 EST (10:00PST)

Gord Hotchkiss, CSO, Mediative
Marko Wollschlaeger, Director, Digital Marketing, Optify


Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst

This guide is intended for digital analytics professionals who want to leverage the distinct advantages of Adobe SiteCatalyst in establishing a foundation for “smart SEO.” By following the advice in this guide, users will be able to: Prepare Adobe SiteCatalyst … read more »