Up to 80% of SEO-driven site changes have no impact or even decrease organic traffic and most companies have no way of measuring what works. This leads to them struggling to know what to focus on or how to prioritize efforts. Many marketing teams are flying blind, making changes to their websites without having any way to measure their impact. Insignificant changes waste time and cost money. Significant changes that provide impact or cause losses then go under the radar.
This whitepaper from SearchPilot outlines how SEO A/B testing can give you a disciplined and measured approach to avoiding potential losses and boosting your website results. Download this paper to:
- Understand the marketing benefits of SEO A/B testing
- Utilize data and analytics to make informed decisions and cut through the noise of seasonality, Google updates, and other site changes.
- Discover industry-specific SEO testing examples
- Know how to run SEO A/B testing
Learn how you can build a more data-driven and scalable approach with SEO A/B testing so you can keep pace with competition, increase your confidence in making riskier/larger website changes, and work more efficiently with engineering.
Sponsored by SearchPilot
SearchPilot enables SEO teams to run more SEO A/B split tests with speed and control; reducing weeks of preparation for your team and saving precious engineering time. It is a self-serve platform that allows your team to increase the volume of SEO experiments that they run and make better decisions for greater return.