Resource Library: Featured

webcast

The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


webcast

Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


whitepaper

The Ultimate App Personalization Playbook

We are in the age of user experience and surely you are trying to optimize your customers’ journey inside your app to meet your business goals. Content optimization, real-time personalization, and responsive iterations are some of the tactics that can … read more »


whitepaper

9 Best Practices of Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But … read more »


whitepaper

Deferred Deep Linking: Shifting Traditional Mobile Marketing

Mobile moves fast. Within the next year, mobile is expected to claim more than half of the digital ad market. Those marketers who want to stay on top need to be knowledgeable of all sides of the ecosystem, have a … read more »


whitepaper

The Seven Deadly Sins of Mobile Performance Marketing and How To Overcome Them

Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: Not taking the time to set up device targeting Wanting to target everyone … read more »


webcast

Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech


webcast

Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EST (10:00PST)

Speakers:
Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO


whitepaper

7 Mobile App Engagement Practices

As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … read more »


webcast

Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management