Resource Library: Featured

whitepaper

Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


whitepaper

Top 10 Ways to Improve Digital Experiences

In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more »


whitepaper

9 Things You Need to Know to Master Mobile Marketing

Research shows clearly that marketers have not yet scratched the surface of the mobile marketing boom. In many ways, no one fully comprehends how big it will be. Here’s a snapshot of the possibilities: by 2016 analysts from Morgan Stanley … read more »


whitepaper

10 Great Mobile Marketing Experiments

By now, every marketer knows they should at least be experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do … read more »


whitepaper

The State of Mobile Search Advertising in the US

With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder … read more »


webcast

Mobile Search: The Agency Opportunity

Date: Jan 31, 2012 1:00 EST (10:00PST)

Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!