Resource Library: Featured

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Brand Marketer’s Guide: 12 Essential Digital Marketing Strategies

The surge in digital, mobile and social commerce is transforming the marketing industry. The key question is now: how can marketers create personalized, authentic experiences that break through the noise and drive participation? Download Wayin’s Brand Marketers’ Guide to learn … read more »


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7 Mobile App Engagement Practices

As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … read more »


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Social and Mobile Marketing Data Report

Based on Oracle’s research with Social Media Today they found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook from Oracle and learn the social channels that are performing the … read more »


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Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers

Date: Feb 25, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech


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Choosing a Call Tracking Vendor

If you’ve ever typed ‘call tracking’ into your search engine of choice, you’re probably already aware that there are several call tracking companies from which to choose. It’s great to have options, but it can make the process of picking … read more »


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Your 2016 Mobile Marketing Playbook

In this playbook from CallRail you’ll learn how to track the full ROI of your mobile marketing and click-to-call campaigns using simple actionable strategies. The playbook reviews the data backed reasons why you should be implementing mobile marketing campaigns, implementation … read more »


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Transforming Mobile Searches into Sales

By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer. This … read more »


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The New Customer Journey: Think Local, Act Mobile

Consumers no longer move down a straight “buying path”. Rather, they zig-zag across channels, between devices and locations. The good news is that mobile technology allows marketers to capture consumer attention at various points along the customer journey, whether it’s … read more »


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Mobile Email Guide

On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking … read more »