Resource Library: Mobile

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2014 BrightEdge Mobile Share Report

There is a shift happening in the search results as we speak. Sixty-two percent of the results on Google show different results on mobile devices compared to desktop. This is a new trend, and historically has not been the case. … read more »


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Retailer’s Guide to Pinterest

Each pin by a retailer on Pinterest generated an average of two site visits, six page views and 78 cents in sales in Q4 2013, according to Piqora. As retailers diversify their digital marketing efforts to adapt to changing shopping … read more »


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Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


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10 Tips for Increasing Brand Engagement on Instagram

Instagram now ranks as the third fastest-growing app, and there’s a pretty good chance your brand’s target audience is among its users. To get the most impact from Instagram, companies need a successful marketing strategy and compelling content to get … read more »


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The Definitive Guide to In-App Messaging

The massive growth in popularity of mobile phones, social networking and apps is the most significant paradigm shift in communication since the dawn of the internet. In this white paper you will learn Examples of how you could use in-app … read more »


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Top 10 Ways to Improve Digital Experiences

In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more »


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Mobile Search Advertising Around the Globe: 2013 Annual Report

With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … read more »


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How to Use Facebook for Mobile Marketing

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and … read more »


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9 Things You Need to Know to Master Mobile Marketing

Research shows clearly that marketers have not yet scratched the surface of the mobile marketing boom. In many ways, no one fully comprehends how big it will be. Here’s a snapshot of the possibilities: by 2016 analysts from Morgan Stanley … read more »


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10 Great Mobile Marketing Experiments

By now, every marketer knows they should at least be experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do … read more »