Resource Library: Mobile

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The Ultimate App Personalization Playbook

We are in the age of user experience and surely you are trying to optimize your customers’ journey inside your app to meet your business goals. Content optimization, real-time personalization, and responsive iterations are some of the tactics that can … read more »


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9 Best Practices of Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But … read more »


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Video Marketing 2017: What You Need to Know

Date: Dec 20, 2016 1:00 EST (10:00PST)

Speakers:
Karen Burka, Senior Research Consultant, Third Door Media
Mark Robertson, Founder, ReelSEO (now TubularInsights.com via Tubular Labs)


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Deferred Deep Linking: Shifting Traditional Mobile Marketing

Mobile moves fast. Within the next year, mobile is expected to claim more than half of the digital ad market. Those marketers who want to stay on top need to be knowledgeable of all sides of the ecosystem, have a … read more »


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The Seven Deadly Sins of Mobile Performance Marketing and How To Overcome Them

Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: Not taking the time to set up device targeting Wanting to target everyone … read more »


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Personalized Local Content: Frightful or Insightful?

Date: Oct 25, 2016 1:00 EST (10:00PST)

Speakers:
Mary Bowling, Co-founder, Ignitor Digital
Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADT
Cynthia Sener, VP of Operations and Product, Rio SEO


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Social and Mobile Marketing Data Report

Based on Oracle’s research with Social Media Today they found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook from Oracle and learn the social channels that are performing the … read more »


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Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech


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Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EST (10:00PST)

Speakers:
Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO


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7 Mobile App Engagement Practices

As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … read more »