The Absolute Do’s and Don’ts of Email Marketing
Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email: Style Images Copy Offer … read more
The State of Email Marketing 2013
Even with the rise of social media marketing, email remains a critical channel for connecting with prospects, driving customer engagement and revenue. Email is still the preferred tool for marketers, providing personalization, ease-of-use and measurable results. The challenges in 2013 … read more
The Future of Digital Marketing Services: Where Will Agencies be in 2014?
In a recent study by PulsePoint, almost 60% of marketers surveyed said they expect to increase their relationship with digital agencies in the next twelve months. As an agency, is your business positioned to build the capabilities and services to … read more
The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … read more
7 Inbound Marketing Service Ideas to Grow Your Agency
How your clients’ prospects research and buy products has changed dramatically in recent years. Prospects are firmly in the driving seat with instant access to a vast array of web content from a variety of sources, including the blogosphere and … read more
Enterprise Social Media Management Software 2013
Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more
Collaborative Customer Interactions Management
Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, … read more
Uncovering Cross-Channel Value: Striking digital advertising gold
Date: May 15, 2013 1:00 EDT (10:00PDT)Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software
How To Create a Data-Driven Dynasty
Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create … read more
Top 10 Ways to Improve Digital Experiences
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more
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