Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more »
In this tactical guide from SproutLoud, you will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers.
Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »
Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … read more »
Your customers are expecting personalized, 1:1 experiences with your business, but lean support staffs make it difficult to meet these high expectations. Your agents need to provide fast, intelligent service tailored to each individual customer with cases coming in from … read more »
Disorganization is one of the largest issues that companies face when it comes to marketing and digital media, but there are ways to avoid the problem or reduce its impact. This way the marketing message stays strong and helps show … read more »
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.