Resource Library: Marketing General

whitepaper

Globalization, the Final Frontier

While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more »


whitepaper

Marketing Automation: Is it Really All You Need?

  This report compiled by OMA, compares companies who have implemented different marketing automation platforms, measuring traffic early and later in their deployments. Traffic measurements were based on data from SEMRush gathered from the top 95 million organic keywords for … read more »


whitepaper

2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing. … read more »


whitepaper

5 Trends Shaping the Way Marketers Work Now

In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more »


whitepaper

How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


webcast

B2B Advertisers: When Content Marketing Meets Paid Media

Date: Jul 16, 2014 1:00 EDT (10:00PDT)

Speakers:
Kfir Pravda CEO, Pravda Media Group
Gal Perelman Content Marketing Manager, AdClarity


whitepaper

Do Marketing Automation Better

Confused about what marketing automation can do for your business? Or perhaps you’ve dipped your toes in the pool but remain unsure of how to fully dive in? This new guide, Do Marketing Automation Better, tells you everything you need … read more »


research_report

Enterprise Social Media Management Software 2014: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


whitepaper

Real-Time Marketing: Go Beyond the Buzz

Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … read more »


whitepaper

Modern Marketing Essentials How-To Guide: Targeting

  Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization … read more »