Collaborative Customer Interactions Management
Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, … read more
Uncovering Cross-Channel Value: Striking digital advertising gold
Date: May 15, 2013 1:00 EDT (10:00PDT)Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software
How To Create a Data-Driven Dynasty
Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create … read more
Top 10 Ways to Improve Digital Experiences
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more
Conversion Maximization Report: The Essential Workflow
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … read more
Gartner: A Marketing Analytics Framework for CMOs
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review: – Nine measurements your CMO needs to understand – How to … read more
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more
Marketing in Social Streams
For most brands, reaching customers in social and mobile is a strategic priority. Brand marketers need to ask themselves how to transition social and mobile consumers from product discovery to exploration, and on to the path to purchase. The key … read more
5 Steps to Successful Call Tracking
Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search … read more
B2B Marketing Automation Tools 2013: The Buyer’s Guide
New! B2B Marketing Automation Tools 2013: The Marketer’s Guide Consulting Editors: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Thor Johnson, CEO, Team Thor Marketing Research/Writers: Karen Burka, Nathania Johnson Editor: Claire Schoen, Digital Marketing Depot Click here … read more
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