Resource Library: Marketing General

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The Digital Marketer’s Guide to AI-Powered CRO

Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more »


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Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth

Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more »


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Build Your Ultimate Martech Stack

Date: Feb 28, 2017 1:00 EST (10:00PST)

Speakers:
Matt Heinz, President, Heinz Marketing
Linda West, Senior Director, Marketing Services & Operations, Act-On Software


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Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EST (10:00PST)

Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront


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Website Redesign RFP: A Step-By-Step Guide To Creating An RFP For Your Website Project

From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This white … read more »


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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between customer success and marketing. This partnership has the power to … read more »


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Creative is Complicated: Tips for better brand/agency collaboration

Date: Feb 23, 2017 1:00 EST (10:00PST)

Speakers:
Lesya Lysyj, Consultant and Brand Marketer
Mike Trigg, COO, Hightail


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Benchmark Report: 2017 State of Customer Marketing

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation. In this new report conducted by Koyne Marketing, … read more »


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Integrated Marketing Analytics: Creating a single source of data truth

Date: Jan 31, 2017 1:00 EST (10:00PST)

Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM


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How an Insight Community Creates More Effective Brand Marketing

The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media. The brand promise … read more »