Resource Library: Marketing General

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Optimizing the Customer Journey: With Next-Best-Action Analytics

Modern businesses spend tremendous time and resources every year – mapping, analyzing, and optimizing the customer journey. They want to understand the paths their customers take to purchase products, learn which channels, offers and treatments are most effective at certain … read more »


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Real-Time Marketing: Adding Context To the Customer Conversation

The marketing ecosystem today is…pretty complicated. Marketing execs have moved upstream over the past decade, from making strategic decisions about markets, channels, partnerships, and brand to being responsible for customer insights, experience, and technology. This change comes with increasing accountability. … read more »


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Gartner Digital Marketing and Advertising Hype Cycle 2016

Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year’s Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.


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A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … read more »


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7 Major Mistakes That Will Derail Your CMS Project

The success or failure of your CMS initiative depends on many factors such as your technology, your content strategy, pragmatic project management and efficient execution. This eBook provides advice and breaks down the challenges you will inevitably face on your … read more »


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Transform From Product-Centric Campaigning to Customer-Centric Experiences

Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.


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What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »


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On Target: Three Actions to Guide Customer Experience Excellence

Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in … read more »


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Gartner CMO Spend Survey 2016 – 2017

This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.


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The Definitive Guide to Open Gardens eBook

Chances are, you’ve heard the buzz about the Open Garden movement.  Now find out how you can go about designing your own Open Garden and uniting your fragmented marketing ecosystem. Don’t worry — it’s actually pretty easy. And once you’ve … read more »