The Absolute Do’s and Don’ts of Email Marketing
Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email: Style Images Copy Offer … read more
The State of Email Marketing 2013
Even with the rise of social media marketing, email remains a critical channel for connecting with prospects, driving customer engagement and revenue. Email is still the preferred tool for marketers, providing personalization, ease-of-use and measurable results. The challenges in 2013 … read more
The Future of Digital Marketing Services: Where Will Agencies be in 2014?
In a recent study by PulsePoint, almost 60% of marketers surveyed said they expect to increase their relationship with digital agencies in the next twelve months. As an agency, is your business positioned to build the capabilities and services to … read more
Uncovering Cross-Channel Value: Striking digital advertising gold
Date: May 15, 2013 1:00 EDT (10:00PDT)Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software








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