Global Digital Advertising: Q1 2012 Update
Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of … read more
Going Global in a Social World
Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … read more
eMarketer’s Top Digital Trends for 2012 and Beyond
Rethink your digital advertising strategy Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow? Accelerate digital marketing results Marketers, retailer, content owners and technology firms are … read more
Optimizing Content Creation for Conversions
It’s not enough to publish content on your website: You also need to think about how to put that content to work to help you achieve business goals online, from attracting relevant website traffic to directing visitors to valuable ecommerce … read more
Smarter Commerce: Redefining commerce in the age of the customer
Today’s customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how … read more
Cross Channel Marketing
With more ways than ever to reach their prospects and customers, and with more messaging possible across an ever-growing number of channels, today’s marketers have their work cut out for them. With so many channels available, consumers often move from … read more
Decisions That Drive Success
Every day, people in your organization are struggling to make the right decisions working with customers, partners, and each other because they simply can’t use all available data. There’s too much of it for humans to internalize, understand, and apply … read more
What Does Seamless Cross Channel Look Like?
Seamless Cross Channel Execution, End to End. You need a single view of the customer, inventory orders and shipments everywhere across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you … read more
The Customer Intimacy Imperative
Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including: Customer acquisition focused on attracting the right customers efficiently; relationship development … read more
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