Resource Library: Marketing General

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15 Ideas to Grow with Digital Marketing

Until recently, most small and medium-sized businesses could survive, even thrive, without investing much time or money into marketing. A typical small business owner might place a few newspaper ads, attend some trade shows, or send direct mail with coupons … read more »


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Tis the Season: Marketing Tips for a Successful Holiday Season

The National Retail Federation predicts that US consumer spending will hit $602 billion this holiday shopping season, a 3.8 percent increase since last year. In this white paper from Quantcast, they provide some quick tips to help you get ahead … read more »


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Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


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Going Global: Programmatic Audience Development Around the World

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »


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Marketing Cloud Management Best Practices

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across countless channels and device types, and rely on numerous vendor partners to do so.   If you are like most companies, … read more »


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Top Holiday Marketing Trends for 2014

602 billion dollars. That’s how much US consumers spent on their holiday shopping in 2013. This year, competition to capture those consumer dollars will be fiercer than ever. So how can your brand cut through the noise? This original white … read more »


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The 2015 Digital Marketing Budget and Trend Guide

  Within the next 3 years, businesses will spend more money advertising on digital media platforms like Google and Facebook than any other media-type, including television. Before crafting fiscal year 2015 budgets, brands must first understand the latest digital marketing … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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The Power of Multilingual Search Marketing- Key Takeaways for SEO and PPC

An organization’s prominence on the search engine results pages (SERPs) retrieved by potential customers is crucial to its chances of “being discovered” in new geographic markets and is the first step toward attracting new customers. There are a variety of techniques that search engine marketers employ in their attempts to achieve priority rankings on relevant SERPs. Their campaigns comprise a blend of techniques that fall into two distinct categories: “pay-per-click advertising” (PPC) and “search engine optimization” (SEO). read more »


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Cracking The Content Code

A Look Inside the Channels and Content That Perform Is content a staple in your company’s marketing strategy? If it is, to truly succeed in content marketing, brands need to be more than content machines. Marketers must understand the ecosystem … read more »