Resource Library: Marketing General

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Selecting a CMS

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works … read more »


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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EST (10:00PST)

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester


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Relevant Reach: Is the way you think about reach outdated?

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While Oracle found that … read more »


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The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


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The Digital Marketer’s Guide to AI-Powered CRO

Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more »


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Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth

Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more »


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Build Your Ultimate Martech Stack

Date: Feb 28, 2017 1:00 EST (10:00PST)

Speakers:
Matt Heinz, President, Heinz Marketing
Linda West, Senior Director, Marketing Services & Operations, Act-On Software


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Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EST (10:00PST)

Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront


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Website Redesign RFP: A Step-By-Step Guide To Creating An RFP For Your Website Project

From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This white … read more »


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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between customer success and marketing. This partnership has the power to … read more »