Resource Library: Marketing General

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How Leading Companies Tie Employee Advocacy to Business Outcomes

It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … read more »


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Vendor Landscape: Digital Asset Management, 2016

In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, … read more »


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Drive Unified Digital Customer Experiences With Better Technology Strategies

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to support their firm’s initiatives. To partner with marketing and business leaders, AD&D pros … read more »


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4 Steps to Maximizing Customer Lifetime Value

Today’s marketers are continuing to overspend on acquisition and underspend on measuring and increasing customer lifetime value (CLTV). When you’re not focusing your efforts on maximizing CLTV, you’re missing out on the fastest and easiest path to growing revenue and … read more »


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Customer-managed journeys: Beyond the map to actionable journey insight

It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, you don’t manage the journey, your … read more »


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The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in … read more »


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CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


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Follow Four Steps to Find the Right Agency

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … read more »


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B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Barry Levine, MarTech Correspondent, Marketing Land Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, … read more »


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7 Mobile App Engagement Practices

As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … read more »