Resource Library: Marketing General


The Case for Reviews: How Consumers Use Reviews Today

If you run a successful business, you know your team can’t make decisions based on “what we think will probably happen.” You have to use data. That’s why Trustpilot is providing the data-driven research explaining how consumers use online reviews … read more »


Take Back Control of Your Content

Date: Oct 20, 2016 1:00 EST (10:00PST)

Arnie Kuenn, CEO, Vertical Measures
Brian Kavanaugh, U.S. Marketing Strategist, Bynder


CMO Spend Survey 2015-2016: Digital Marketing Comes of Age

The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … read more »


Avoiding Common Pitfalls When Using The Forrester Wave and The Gartner Magic Quadrant

Navigating the marketing technology landscape is becoming increasingly difficult. This level of diversity, and the pace at which new vendors come to market, make technology selection processes extremely tough. The question that many marketing executives face is – “which vendors … read more »


Increasing Conversions On Adobe Experience Manager with E-Commerce, E-Services, and Custom Application Integrations

Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should … read more »


The Ultimate How-To Guide for Driving Traffic from Online to In-store

Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … read more »


10 Ways to Make Your Marketing Dashboard Great

When it comes time to show an internal audience how marketing is performing, marketers pile on the spreadsheets and data points with little context or key takeaways. It’s time to take control of the marketing story—because it won’t tell itself. … read more »


The Art of the Marketing Scorecard

It’s a question marketing leaders get asked all the time. But it’s not always easy to answer. Marketing has so many channels, so many vendors and tools in the mix, so many executions and campaigns going at once, how can … read more »


The Mandate For Agile Measurement

Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of … read more »


Quick Start Guide to Employee Advocacy Training

Employee advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM, and hundreds of others who are pioneering the way with successful programs. In fact, 90% of brands are now pursuing employee advocacy, a 2X … read more »