Resource Library: Marketing General

webcast

The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EST (10:00PST)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics


whitepaper

The Digital Marketer’s Guide to AI-Powered CRO

Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more »


whitepaper

Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth

Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more »


webcast

Build Your Ultimate Martech Stack

Date: Feb 28, 2017 1:00 EST (10:00PST)

Speakers:
Matt Heinz, President, Heinz Marketing
Linda West, Senior Director, Marketing Services & Operations, Act-On Software


webcast

Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EST (10:00PST)

Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront


whitepaper

Website Redesign RFP: A Step-By-Step Guide To Creating An RFP For Your Website Project

From technology selection to re-vamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success. This white … read more »


whitepaper

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between customer success and marketing. This partnership has the power to … read more »


webcast

Creative is Complicated: Tips for better brand/agency collaboration

Date: Feb 23, 2017 1:00 EST (10:00PST)

Speakers:
Lesya Lysyj, Consultant and Brand Marketer
Mike Trigg, COO, Hightail


whitepaper

Benchmark Report: 2017 State of Customer Marketing

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation. In this new report conducted by Koyne Marketing, … read more »


webcast

Integrated Marketing Analytics: Creating a single source of data truth

Date: Jan 31, 2017 1:00 EST (10:00PST)

Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM