Resource Library: Marketing General

webcast

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


webcast

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


whitepaper

Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … read more »


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


whitepaper

The Value of a Happy Customer

Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more »


whitepaper

Outsourcing Your Content vs. Hiring an In-House Writing Team

In this white paper, BKA Content discusses the pros and cons of outsourcing your content vs. hiring an in-house writing team. Following that is a detailed breakdown of costs for four separate scenarios. Data for the white paper is drawn … read more »


webcast

Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EST (10:00PST)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium


webcast

Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


whitepaper

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … read more »


whitepaper

The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Revenue is the lifeblood of all organizations and nowadays marketing & sales lead this charge. But with the rise in data, technology, and digital interactions, there has been a major skill gap across go-to-market teams. Luckily, operations roles, experts, and … read more »