Resource Library: Marketing General

webcast

The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EST (10:00PST)

Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium


webcast

What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate

Date: Apr 6, 2017 1:00 EST (10:00PST)

Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius


webcast

The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EST (10:00PST)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


whitepaper

AI: The Next Generation of Marketing

AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more »


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Channel Marketing Transformation: A Tactical Guide to Upgrading Your Channel Marketing Program

In this tactical guide from SproutLoud, you will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers. 


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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


whitepaper

How to Build Customer Loyalty with a Customer Community

Customer loyalty is no longer fostered by just having the lowest price, it’s all about creating personalized, end-to-end journeys across all departments in your company. Download this white paper from Salesforce and explore how you can become a customer-obsessed company … read more »


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Customer Community 101: 3 Ways to Transform Your Customer Relationships

Your customers are expecting personalized, 1:1 experiences with your business, but lean support staffs make it difficult to meet these high expectations. Your agents need to provide fast, intelligent service tailored to each individual customer with cases coming in from … read more »


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Modern Marketing: How to Keep Campaigns Organized During the Explosion of Media Platforms

Disorganization is one of the largest issues that companies face when it comes to marketing and digital media, but there are ways to avoid the problem or reduce its impact. This way the marketing message stays strong and helps show … read more »


webcast

Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EST (10:00PST)

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.