Resource Library: Marketing General

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5 Trends Shaping the Way Marketers Work Now

In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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B2B Advertisers: When Content Marketing Meets Paid Media

Date: Jul 16, 2014 1:00 EDT (10:00PDT)

Speakers:
Kfir Pravda CEO, Pravda Media Group
Gal Perelman Content Marketing Manager, AdClarity


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Do Marketing Automation Better

Confused about what marketing automation can do for your business? Or perhaps you’ve dipped your toes in the pool but remain unsure of how to fully dive in? This new guide, Do Marketing Automation Better, tells you everything you need … read more »


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Enterprise Social Media Management Software 2014: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


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Real-Time Marketing: Go Beyond the Buzz

Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … read more »


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Modern Marketing Essentials How-To Guide: Targeting

  Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization … read more »


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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


whitepaper

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more »