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The Definitive Guide to Twitter Marketing

With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this white paper is … read more »


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Visualizing Social Media Success

Create impactful visual content for any social channel For brands and marketers, it’s now more important than ever to develop a robust visual content strategy that works across all social media channels. In this white paper Union Metrics discusses best … read more »


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30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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Mobile Advertising Around the Globe: 2015 Annual Report

Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … read more »


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Digital Marketing Forecast 2015 – 2016: Accelerate Your Marketing Strategy with Customer Engagement & Data

Today’s consumers are more informed, involved, and influential than ever before. They are always connected, spending more time consuming, engaging with and creating digital content than any other demographic in history. With these sweeping changes afoot in the market, marketers … read more »


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7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »


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Five Localization Strategies Every Content Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »


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The Ultimate Guide to: Up-selling and Cross-selling

Drive cross-selling and up-selling with CRM, by thinking people – not software While CRM is a great toolbox for the complete sales cycle – cold prospect to red-hot lead – it needs to be looked at from another perspective: cross-selling … read more »


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Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report Download Now Consulting Editors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Report, Third Door Media Research/Writer: Brian Kelly, Principal, Candlewood Creative Writer: Karen Burka, Senior … read more »


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Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »