Resource Library: Featured Home

whitepaper

Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs

You work hard to develop compelling content marketing campaigns. But did you know 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA? Learn the 5 strategies you must master to … read more »


whitepaper

The Ultimate Guide to: Up-selling and Cross-selling

Drive cross-selling and up-selling with CRM, by thinking people – not software While CRM is a great toolbox for the complete sales cycle – cold prospect to red-hot lead – it needs to be looked at from another perspective: cross-selling … read more »


research_report

Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report

  Market Intelligence Report: Enterprise Paid Media Campaign Management Platforms 2015: A Marketer’s Report Download Now Consulting Editors: David Rodnitzky, CEO, 3Q Digital Ginny Marvin, Contributing Editor, Paid Media Report, Third Door Media Research/Writer: Brian Kelly, Principal, Candlewood Creative Writer: Karen Burka, Senior … read more »


whitepaper

Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


whitepaper

Enterprise Video 101

  Enterprise video communications is the process by which rich media is created, managed over time, published and distributed to constituents both internally and externally, and reported on for the purposes of communication and knowledge advancement. Key attributes are: security, … read more »


whitepaper

The Q4 2014 Performance Marketer’s Benchmark Report

  This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … read more »


whitepaper

The Ultimate Guide to: Security in The Cloud

  Cloud technology has taken over. Consider these points: The UK public sector has adopted a ‘cloud first’ approach. Gartner says cloud computing is the best route for saving cost, administration and increasing convenience. Office 365 cloud service had been … read more »


whitepaper

Programmatic for Branding – An Essential Marketing Tool

Programmatic buying refers to any media buying that is run through an automated system. Today, almost all programmatic ads are bought and managed through real-time bidding (RTB), which uses real-time auctions to bid on individual impressions across web, mobile and … read more »


whitepaper

Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses

It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … read more »


whitepaper

Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »