Resource Library: Featured Home

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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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Web Magnetism: Attracting Global Business Online

Your company is likely one of the many looking to tap into overseas markets to increase sales. It’s up to marketers to create campaigns that drive traffic to the company’s website. But communicating with foreign audiences requires a different approach. … read more »


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The Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. This concept inspired ExactTarget to create the Email Swipe File on Pinterest, where every week they share the emails and landing pages … read more »


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The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


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Globalization, the Final Frontier

While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … read more »


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Digital Analytics: Opening the Gates to Customer Engagement

Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and out of reach. Digital analytics can help turn … read more »


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2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing. … read more »


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Digital Analytics Checkup:
How to evaluate the impact of your web analytics data

Date: Aug 19, 2014 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Digital Analytics Association and eMetrics Summit
Jenny Elliott, Senior Manager, Digital Analytics, CrossView


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5 Trends Shaping the Way Marketers Work Now

In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more »


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A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … read more »