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Success on Instagram: A data primer for brands

As Instagram’s popularity has boomed, so has the opportunity for brands. Instagram has proven to be a viable platform to bring relevant content to a target audience, while driving engagement. So how does a brand achieve success with Instagram and … read more »


Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … read more »


30 seconds or less: How Modern Marketers Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


The Complete Content Development Guide

How to find target audiences, as well as build, optimize and amplify content across the web A comprehensive content marketing plan can increase your brand’s online visibility and authority. By understanding audience needs, developing meaningful content, and promoting through organic … read more »


The State of Digital Marketing Trends – The 2015 Report

When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … read more »


2015 Trends & Strategies for the Commerce Marketer

As 2015 rolls in, so will a whole new set of expectations for e-commerce shoppers. What trends should marketers really focus on? Will retailers be ready for things like beacon technologies or the rise of the Millennial? Download “2015 Trends … read more »


Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment that marketers have worked to combat. In this study, Bronto … read more »


The Essential Guide To Using Tools and Technology in Link Building

The SEO landscape continues to shift towards the importance of off-page SEO to increase visibility and authority online by informing search engines that a page is valuable due to the number of links directed to that site. In addition to … read more »


Content Marketing Tools 2015: A Marketer’s Guide

Content Marketing Tools 2015: A Marketer’s Guide   New! Market Intelligence Report:  Learn more about automation software for content marketing campaigns – what the capabilities are, and how they can help marketers automate content marketing campaigns. Table of Contents: The … read more »