Resource Library: Featured Home

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Guide to Email Metrics & Benchmarks

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »


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Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EST (10:00PST)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


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Top 10 Considerations When Selecting a Marketing Automation Platform

You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … read more »


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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


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The Account-Based Marketing Guide for Modern Marketers

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … read more »


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Lead Nurturing: Guide for Modern Marketers

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a … read more »


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Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … read more »


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


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The Value of a Happy Customer

Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more »


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Outsourcing Your Content vs. Hiring an In-House Writing Team

In this white paper, BKA Content discusses the pros and cons of outsourcing your content vs. hiring an in-house writing team. Following that is a detailed breakdown of costs for four separate scenarios. Data for the white paper is drawn … read more »