The Marketer’s Guide to Driving ROI From Facebook Advertising
By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more
Collaborative Customer Interactions Management
Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, … read more
Algorithms and Optimization for SEM
We can’t control economic ups and downs or consumer behavior, but we can control our online response. So when our current marketing strategy produces results that are less than optimal, it’s time to enlist a different approach. With Adobe’s portfolio … read more
10 Ways to Improve Your Company’s Communication
According to Buzz Marketing, 85% of business buyers believe companies shouldn’t just present information — they should engage with prospective buyers. And, Technorati estimates that employee dissatisfaction and disengagement costs businesses beteween $254 billion and $363 billion per year. It often comes … read more
Enterprise SEO Tools 2013: A Buyer’s Guide
Updated Second Edition! Market Intelligence Report: Enterprise SEO Tools 2013: A Buyer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple Consulting Stephan Spencer, Co-Author, The Art of SEO and Founder, Netconcepts Editor: Claire Schoen, … read more
The 20-Minute PPC Work Week
Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can … read more
Enterprise Social Media Management Software
Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more
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