Resource Library: Featured Home

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The Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. This concept inspired ExactTarget to create the Email Swipe File on Pinterest, where every week they share the emails and landing pages … read more »


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2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing. … read more »


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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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5 Trends Shaping the Way Marketers Work Now

In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing has become an expectation as a means of work … read more »


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A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … read more »


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How to Turn Employees into Brand Ambassadors

Successful brands, whether big or small, need ambassadors to trumpet their products and services. Product evangelists have been around longer than the web, while celebrity endorsements and all types of brand promoters have existed for a long time. In fact, … read more »


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The Interviewing Candidates Guide

A bad interview can fell like a bad dance. Everyone shuffles around unsure of what to do or say, quietly wishing the song would end. Bad interviewing can cost you more than just a little embarrassment, too. CareerBuilder reports that … read more »


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David vs. Goliath: How Small Business Can Win The Recruiting Battle

Small and medium businesses are the backbone of America, generating annual revenues that can reach $8.1 million [based on SMB’s with less than 100 employees]. These SMBs employ up to 99.7 percent of all employees in America, and 39 percent … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide

New! Market Intelligence Report Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide Learn more about automation software for local marketing campaigns – what the capabilities are, and how they can help marketers automate local campaigns. The report focuses on … read more »