Resource Library: Featured

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Marketing Automation Best Practices: 2013 Autoresponders Study

Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing and qualification to help companies scale and optimize their lead generation and lead nurturing campaigns. 500 websites from the INC … read more »


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35 Free Pre-Designed Email Templates

These HTML templates come in seven packs, each catering to different marketing messages with five separate layouts: Lead Nurturing Email Letterhead Email Landing Page with Offer Blog Newsletter Digital Magazine Newsletter


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The Four T’s of Effective Email Campaigns

Most marketing strategies these days are based on email marketing, so it helps to understand the basic elements of a successful email campaign. Some of the following tips and tricks have been hard won by others who are using email … read more »


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How to Optimize Email Marketing for Conversions

75% of marketers say that they are using more email than they were three years ago. As the time commitment and investment in email marketing keeps growing, how will it affect your overall marketing strategy? Learn how increase the ROI … read more »


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Email marketing in a complex world

Experts estimate that approximately 20 percent of emails never make it to the inbox. Read this white paper to see how a focused approach and relevant content can drive customer actions, build communities and extend the reach of your brand.


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The Definitive Guide to Integrating Social Media and Email Marketing

Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore. But … read more »