Resource Library: Featured


Marketing Automation & Your CRM: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Download Salesforce Pardot’s white paper to get … read more »


The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


B2B Marketing Automation Platforms 2015: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms 2015: A Marketer’s Guide Consulting Editor: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Writer: Karen Burka, Senior Research Consultant Editor: Claire Schoen, VP, Marketing Services, Third Door Meadia Download Now … read more »


Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … read more »


15 Emails to Keep Clients Happy

Email templates for amicable client relations   One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … read more »


Conversations, Not Campaigns

Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the … read more »


The Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. This concept inspired ExactTarget to create the Email Swipe File on Pinterest, where every week they share the emails and landing pages … read more »


Trends & Strategies for the Commerce Marketer

  How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this … read more »


Email marketing in a complex world

The ever-changing digital communications landscape demands a paradigm shift when it comes to email marketing. Sending emails to a prospect or customer was simple at one point. However, with the growth of mobile devices and popularity of social networks, your … read more »


The State of Email Marketing 2013

Even with the rise of social media marketing, email remains a critical channel for connecting with prospects, driving customer engagement and revenue. Email is still the preferred tool for marketers, providing personalization, ease-of-use and measurable results. The challenges in 2013 … read more »