Resource Library: Featured


Marketing Automation Checklist

There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. In its “The 2015 Marketing Technology … read more »


What is Marketing Automation?

This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.


B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Barry Levine, MarTech Correspondent, Marketing Land Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, … read more »


The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


2016 Email Deliverability Guide For Modern Marketers

You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority … read more »


Marketing Automation & Your CRM: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Download Salesforce Pardot’s white paper to get … read more »


The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … read more »


15 Emails to Keep Clients Happy

Email templates for amicable client relations   One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … read more »


Conversations, Not Campaigns

Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the … read more »