The Declaration of SEO: 6 Fundamental SEO Truths to Live By

This white paper from Bruce Clay contains the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.

In a unique declaration format, this white paper goes in-depth on the following 6 fundamental SEO truths:

  1. SEO needs to be a strategic initiative across the company.
  2. SEO should beat the competition not the algorithm.
  3. SEO done right cares about content architecture.
  4. It’s not the job of SEO to make a pig fly.
  5. Cheap SEO is a near-death experience.
  6. SEO is done when Google stops changing things and all your competition dies.

Sponsored by Bruce Clay, Inc.
Bruce Clay's innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as "The Father of SEO," Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit

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