What to do when your subscribers just aren’t that into you

Absence can make the heart grow fonder, but it can also be a sign that things are amiss. Take a good look at your subscriber list. Are there contacts that haven’t engaged with you in months? Have you successfully secured sign-ups only to see them languish in your database?

It’s time to reach out and see why the spark is gone. When did they lose interest, and can you help them find their way back?

Bronto Manager of Marketing Research, Jim Davidson, examines the trends in subscriber behaviors in ‘Love ‘Em, Leave ‘Em & Move On,’ a light-hearted white paper that offers strategies for rekindling the subscriber relationship and knowing when to let them go.