Forbes Insight: Data-Driven Marketing – Push Forward or Fall Behind

REPORT: Drive sales & connect with customers through an integrated approach to data-driven marketing

In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully optimize data in marketing. Discover the difference between simply using data and effectively integrating your marketing and analytics strategies to drive core business KPIs.

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