Extracting Insights from Phone Calls

cover image70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013).


Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. To be able to immediately assess the media channel, advertisements, and keywords that generated the phone call is essential in today’s digital marketing world.

In this white paper, Marchex presents Call DNA which gives advertisers the ability to measure mobile advertising with more granularity than ever before.

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit https://www.marchex.com/blog, https://www.marchex.com/blog or @marchex on Twitter (Twitter.com/Marchex), where Marchex discloses material information from time to time about the company, its financial information, and its business.