We see new developments affecting our email marketing campaigns every year. This year brought us iPhones with larger screens, Yahoo! Mail supporting media queries and an overall renewed respect for email marketing (and so much more).

In fact, according to a survey by The Relevancy Group, US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined.

Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, we updated our famous Email Optimization Checklist – Capture, Convince, Close to reflect new email best practices.

Whereoware’s Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture inbox attention, convince your audience of your message, and close the sale, conversion, etc. Follow along with the checklist to feel confident every time you hit send.