Content Creation for SEO

Content has always had a role in marketing, but in today’s digital landscape, content is fueling search, social, and lead nurturing efforts across every industry. Content marketing is simple in theory: create relevant content, and search engines will rank your content at the top of the results. Digital marketers and agencies have jumped into the game of content creation and strategy, but creating content at a scale that stands out has proven to be challenging.

This white paper from Scripted will alleviate some of the frustration of the newest algorithm updates, Panda 4.0 and 4.1. It touches on the history of algorithm updates, talk about Panda 4.0 and where it fits in Google’s plan, and break down the state of today’s content marketing and the emergent best practices.

Sponsored by Scripted

Scripted is the leading provider of high quality original written content. Founded in 2011, Scripted has provided quality content for thousands of customers across every industry.