The CMOs Guide to Creating Global Digital Experiences for Local Audiences

Implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises looking to improve the effectiveness of their digital channels and maximize the economic potential of trade in the markets in which they operate.
The focus should be on investigating the use of digital technologies which automate the identification and distribution of relevant content to users in target markets. However, many companies are not providing the most basic form of relevant content to their international customers and prospects – content which is not only translated, but relevant and sympathetic to the local market and culture.
For organizations who do not have dedicated teams with local market knowledge, or who operate a decentralized global digital function, understanding the differences that need to be made to create truly local online experiences can be daunting. This guide is designed to help structure your approach, and to identify gaps and opportunities to bring you offering effectively to an international audience.
What you’ll get from the whitepaper:
  • Key questions to discover your organizations current level of localization
  • How to define your approach and review what’s needed using our “Digital Foundations” model covering people, process, platform and performance
  • A guide to creating your own digital roadmap
  • Advice on organizational structures, how to arrange global teams and manage workflows
  • Key CMS considerations
  • How and what to measure to report on performance

Sponsored by Building Blocks
Building Blocks (part of Dept), is a top 100 digital agency. We specialise in working with global organisations, and have designed, developed, built and rolled-out localised websites for enterprises including Regus, Adama Agricultural Solutions, Yara International, Imperial Brands, among many more. From our offices across Europe and the US, 600 of the most talented and experienced people in our industry combine creativity, technology and data to deliver digital products and services that build brands, grow businesses and make people’s lives easier.