A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape?

The traditional planning process isn’t equipped for the new era of marketing. To make the best use of limited resources, marketers need to plan smarter, be more flexible, and move faster on opportunities.

Marketers need to be agile.

Learn how to:

  • Create a guiding strategy and targets to shape plans
  • Leverage scenario planning to stay flexible
  • Build agile marketing plans to the new gold standard

Sponsored by Allocadia
Allocadia gives marketers the confidence to know where to invest their next dollar. It’s award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, andultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Learn how to #RunMarketing at Allocadia.com.