Each day, your marketing team is hard at work—checking off social media tasks, building workflows, writing landing pages, creating reports—but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely.
Not only do marketing teams struggle to get a handle on their day-to-day tasks, but they increasingly look to marketing operations to transform the way they work—from team structures, to workflows, to the technology they use. The marketing operations teams that will shine are the ones able to advise and assist the CMO in strategically changing the nature of marketing work.
This white paper from Workfront keys in on three types of silos that keep marketers from seeing the big picture of their work, as well as steps you can take to free your teams and transform them into a connected, high-performing marketing department.
Sponsored by Workfront
Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit workfront.com/marketing.