Resource Library: Featured Home (3)


AI-Powered Marketing in 2024: A Playbook for Success

Date: Oct 24, 2023 1:00 EDT (10:00PDT)

Severin Nesselhauf, Director of Marketing Strategy, MNTN


Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies

Date: Oct 20, 2023 1:00 EDT (10:00PDT)

Christy Parrish, Director of Strategic Consulting, Cordial
Nicole O’Brien, Executive Director of CRM, Orveon


Enterprise Call Analytics Platforms: A Marketer’s Guide

The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


Top Tips for Improving Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … Read more »