Tracking Growth From Organic Search

Date: Sep 1, 2022 1:00 EDT (10:00PDT)

Ashley Berman Hale, VP of Professional Services, Deepcrawl
Alex Schaefer, Chief Customer Officer, Deepcrawl
Abby Hamilton, Senior SEO Manager, Merkle
RJ Salerno, Senior SEO Specialist, Merkle

As marketing leaders, it can be difficult to know how technical SEO projects influence our larger growth goals. How should you track your SEO performance to know what’s working to drive real organic growth — and what needs improvement?

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals.

From website traffic and click-through rates to sales attribution models, we’ll cover it all in this webinar with Deepcrawl’s Ashley Berman Hale, VP of Professional Services, and Alex Schaefer, Chief Customer Officer.

In this session, we will cover:

  • The importance of utilizing & tracking organic marketing channels (like search) during economic downturns
  • Why you need to measure your SEO efforts as part of your larger marketing OKRs
  • Which SEO metrics to track and how to set growth-oriented KPIs for organic search strategies

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Sponsored by DeepCrawl
Deepcrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow fearlessly  — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation. With tools that will help you realize your website’s true potential, and support to help you get there, with Deepcrawl, growing your business online has never been so simple.