Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust

Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have.

But who in your organization is in charge of monitoring tags? Are you GDPR compliant, ready for new e-privacy regulations coming down the pike? Proper tag governance is not a luxury – it’s essential to your company’s digital success.

Join our tag management experts from InfoTrust as they explain the business risks associated with tag negligence and how tag monitoring technology can help your website outperform the competition.

Attend this webinar and learn:

  • The history of tag monitoring and the ever-changing landscape of data management
  • Risks associated with a lack of tag monitoring and how you can benefit from a well-developed tag governance policy
  • Top criteria for identifying the right tag auditing platform for your organization
  • Tips and tricks on implementing an auditing and tagging platform

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
With over 12 years of experience in digital media, e-commerce and analytics, Brad works with large enterprises to leverage their data and achieve their business goals.

Lucas Long, Product Manager, Tag Inspector, InfoTrust
Lucas provides tag management and data governance best practices to companies across the globe from InfoTrust’s Barcelona office.

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Sponsored by InfoTrust
InfoTrust is a digital analytics consulting and technology company. We are Google Analytics 360 Authorized Resellers (since 2013) and Certified Partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. We are also Certified Google Marketing Platform Partners. This combination of certifications and deep experience in digital analytics - from strategy and implementation to validation and optimization - positions InfoTrust as a trusted global advisor. InfoTrust primarily serves the eCommerce, News and Media, and CPG industries and has offices located across the world.