Build an Integrated Search Strategy Across Google, Amazon and YouTube

Date: Jun 21, 2022 1:00 EDT (10:00PDT)

Gerald Murphy, Senior Solutions Business Manager, SEO | Similarweb

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?

In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search engine strategy and discover search behavior trends and best practices you can use today to give your business an edge.

Key takeaways:

  • The top keywords on each search engine
  • Google SERP feature metrics and how they influence other areas of search
  • How search behavior differs from platform to platform and why it matters
  • Best practices to follow to keep you ahead of the competition

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Sponsored by Similarweb
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.