Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization

Date: Sep 26, 2017 1:00 EST (10:00PST)

Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester


Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment.

But what does it mean to ‘personalize’ your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience to many customers.

Join our featured speaker Brendan Witcher, Forrester’s Principal Analyst for Digital Business Strategy, as he shares five market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen and channel. You’ll also hear practical examples of how enterprises are applying personalization across the customer journey.

Attend this webinar and learn:

  • How to treat your customers as individuals using rich customer profiles.
  • Four characteristics of a personalization strategy to enable individualization – not just segmentation.
  • Practical steps to help you move your organization toward individualization.
  • Real-world examples from leading brands winning in today’s consumer-driven digital era.


Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester
Brendan is a leading expert on eCommerce business, consumer behavior and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline.

Sponsored by [24]7
[24]7 is redefining customer acquisition and engagement by making consumer intent the cornerstone of digital transformation. With intent-driven engagement, companies anticipate and act on consumer intent across any channel, collapsing the time to deliver successful outcomes  in the moments that matter most.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.