Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

Date: Dec 3, 2020 1:00 EDT (10:00PDT)

Zora Senat, VP Strategic Partnerships, Infutor
Kim Davis Editorial Director MarTech Today

The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.

In this webinar, you will learn how to:

  • Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
  • Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
  • Find new ways to maximize reach across channels and devices

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Sponsored by Infutor

Infutor's mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers' data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit