Keys to Driving Webinar Registration and Attendance

Date: Sep 28, 2017 1:00 EST (10:00PST)

Mark Bornstein, Vice President of Content Marketing, ON24

Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.

Join ON24’s Mark Bornstein, VP of Content Marketing, as he provides the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. You’ll hear how to increase webinar registrations and build an audience for your brand.

Attend this webinar and learn how to:

  • Optimize your email invitations.
  • Use videos to drive registration.
  • More effectively leverage social media.
  • Build a long-term audience.


Mark Bornstein, Vice President of Content Marketing, ON24
As Vice President of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including Cisco, GE Access and Compatible Systems

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Sponsored by ON24

ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement.